Personal branding is creating and promoting an authentic, consistent, and memorable image or impression of you in the minds of others. It is the practice of proactively managing and marketing your name, reputation, and how you present yourself within the context of your career. Personal branding is becoming increasingly important in today’s competitive job market. It can give you a competitive edge regarding networking, job searching, and career opportunities. It is also an essential tool for entrepreneurs and small business owners, allowing them to differentiate themselves from other businesses and build credibility with potential clients. Personal branding is a process that requires you to identify your skills and strengths, articulate your values and goals, and create a presence and message that accurately reflects who you are.
It’s a common misconception that to be successful in business; you must be “all business, all the time.” The truth is that weaving a little bit of yourself and who you are into your small business can make your brand more believable and trustworthy. And that’s just the beginning; there are other reasons why letting your business get a little personal are often a good move for small business owners.
Here are some reasons to allow transfers between personal brands and small businesses.
It increases reliability.
By showing that you are a natural person with your own set of challenges and achievements, you become accessible to your target audience; they begin to form an understanding of who you are and why your business came to be. They understand why you do what you do. It is from this understanding that respect and trust can begin to develop. Not only is this important for building credibility with your customers (which leads to future sales!), but it also puts you in a great position to network with your peers. Being honest and authentic is the first step in creating powerful partnership opportunities.
It gives you an edge with social media.
It’s no secret that conversations are critical to using social media successfully. While you may have social media accounts for your business, you must recognize that your customers can’t have an actual conversation with a company, only with the person behind that transaction.
If you can move into your social media practice, you will become more than just an unattainable brand. You will be someone your customers want to get to know. And that opens the floodgates for many kinds of natural and personal conversations.
It instantly sets you apart from the competition.
Other companies are selling something close to what you are selling.
Even with a robust and unique selling proposition (USP), showing how your business differs from the rest can be challenging. Integrating your brand into your business allows you to create a product that is unique to you and you alone.
It sets the stage for the future.
Tying your brand to your small business limits your business’s growth potential; It is challenging to sell the company in the future. While that may be true in some cases—and maybe a risk you’re willing to take—your brand merges with your business and lays the groundwork for you to grow your brand in the future. If you decide to start a new business, write a book, become a public speaker, or consult, having a solid personal brand associated with the success of your business can be the perfect bridge to your next endeavor. Now is the time to start that process.
So how do you weave your brand into your small business? You can start by sharing some unique facts about your life on the company’s website, engaging with individual people on various social media, and bringing some of your values to the business.
As you strengthen your brand, more of what you’re doing will begin to associate with – and reinforce naturally – your brand.
Personal Branding is creating and managing a positive public image of oneself and one’s career to create business opportunities and career success. Building a solid personal brand requires a combination of self-awareness, self-promotion, and audience engagement. It is essential to be mindful of how one presents themselves online, in the professional world, and public speaking engagements. A solid personal brand can create a lasting impression and open doors to potential opportunities and success.